Harrods hotels planned around the world

[abi]

The company that owns Harrods is planning to open a string of luxury, Harrods-branded hotels in cities around the world.

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[smokdarecki]

Hi,
It's really interesting. However, luxury travel is mature market - it seems that it's hard to set-up a new worldwide brand. From the other side, Harrods is a very good name and tied to luxury shopping. Perhaps this is good idea to move to exploit good brand name in hotel business
I just wonder, if they will do that in co-operation with one excisting hotel chain or build their own, completely new buildings ??